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Archive | January, 2016

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The future of dementia is orange

Hilary Evans

Hopefully you’ve had the chance to take a look at our thought-provoking new campaign film #sharetheorange featuring ARUK supporter Christopher Eccleston. Why have we taken this unusual approach to communication? And what’s with the orange? There’s a simple answer to the first question: if there’s one health issue that would benefit from different way of […]

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Race the Tide

Kirsty MaraisClare van LyndenSusan MitchellEmily CookEmma HardwickHelen Davies

At Alzheimer’s Research UK we’re getting really excited about Race the Tide, our challenging 100km hike to the Holy Island in September 2016. It’s going to be a really tough 30 hour non-stop hike through the Northumbrian countryside, and it’s all to defeat dementia. We’re hoping that 200 of our supporters will be brave enough […]

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Online fundraising tips

Kirsty MaraisClare van LyndenSusan MitchellEmily CookEmma HardwickHelen Davies

Online fundraising pages are a great tool for raising money. Really small changes in the way you use them can make a HUGE difference to how much you raise. Here are my top tips for raising the most cash with your Race the Tide page… Do – Share your story. If you have personal experience […]

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