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Archive | January, 2016

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The future of dementia is orange

Hilary Evans

Hopefully you’ve had the chance to take a look at our thought-provoking new campaign film #sharetheorange featuring ARUK supporter Christopher Eccleston. Why have we taken this unusual approach to communication? And what’s with the orange? There’s a simple answer to the first question: if there’s one health issue that would benefit from different way of […]

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Race the Tide

Kirsty MaraisSusan MitchellEmily CookEmma HardwickHelen DaviesSamantha Benham-Hermetz

At Alzheimer’s Research UK we’re getting really excited about Race the Tide, our challenging 100km hike to the Holy Island in September 2016. It’s going to be a really tough 30 hour non-stop hike through the Northumbrian countryside, and it’s all to defeat dementia. We’re hoping that 200 of our supporters will be brave enough […]

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Online fundraising tips

Kirsty MaraisSusan MitchellEmily CookEmma HardwickHelen DaviesSamantha Benham-Hermetz

Online fundraising pages are a great tool for raising money. Really small changes in the way you use them can make a HUGE difference to how much you raise. Here are my top tips for raising the most cash with your Race the Tide page… Do – Share your story. If you have personal experience […]

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