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Archive | 2017

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My daughter Carla: dementia at 30

Rita Pepper

Rita Pepper’s daughter, Carla Bramall, is 40-years-old and in the late stages of dementia. The symptoms of the rare, inherited form of Alzheimer’s disease began when Carla was just 30. Carla’s father Barry died at 43 from the condition, and it’s also caused the death of her grandfather and uncle, while her cousin, like her, […]

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A pair of pink slippers for Christmas

Shilpa Saul

Last year, a new Christmas ad premiered. I took notice because a) I love Christmas b) it was conceptualised by an old colleague of mine and therefore filled my Facebook timeline and c) it tackles Alzheimer’s head on. There’s not a single day that goes past when I don’t think about my mother. She was […]

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Navigating the Industrial Strategy: How government can make dementia a priority

Kirsty MaraisClare van LyndenSusan MitchellEmily CookEmma HardwickHelen DaviesMelody Paton Borchardt

This post is part of a series on the Industrial Strategy. In a push forward for the government’s Industrial Strategy, a new white paper released last week (27 November) may hold some keys to unlock future dementia treatments. In “Industrial Strategy: Building a Britain fit for the future“, the Government gives emphasis to meeting the […]

Stephen Fry

Why Santa Forgot means so much to me

Stephen Fry

Last year, Alzheimer’s Research UK asked me to tell a thought-provoking story imagining a world where Santa was affected by dementia. In the year since Santa Forgot first launched, over 200,000 more people in the UK have developed the condition and they’re surrounded by families that may be struggling to cope this Christmas. Many of […]

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One important myth to overturn another

Hilary Evans

A couple of years ago, Alzheimer’s Research UK launched its first-ever awareness advertising campaign, with an arresting and urgent film designed to shake society by the lapels in how it thinks about dementia. This is a condition that is hamstrung by decades of sweeping under the carpet; seldom talked-about and frequently misunderstood. In recent years, we […]

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